SUBJECT: Triple Your Prices (3 of 4)

OK, you know that price you were thinking about?
Triple it.

I know, it seems a little unorthodox. 

But lets imagine that someone put a gun to your
head and told you that you HAD to charge three
times as much for what you do.

There, weve taken your fragile little ego out of
it.

But you still need to make sales. 

How do you think your customers will react?

How do you plan to justify your new prices?

You are probably putting a little more effort into
describing the value of your offer.

You have to, or you wont get paid anything at
all.

Dont just describe the bargain theyll get when
the buy from you  although theres nothing wrong
with that

Describe the value and speak like you KNOW that
youre a bargain at any price.

More importantly, describe the transformation
thats going to happen with your client. Their
business. Their personal life. Their peace of mind
knowing theyve found a diamond in the rough.

And do all this without talking about how much
blood and sweat youll dump on the ground at their
feet. 

Nobody cares.

Heres the second half of this exercise. Picture a
customer who really doesnt want to buy your
services. 

He can afford to pay, and he likes you but he
needs that extra push. Not just that, he likes to
win arguments.

Picture this potential client arguing you down.
Hes not screaming or insulting you 

But he doesnt want to pay. What does he say?

Catalog those objections. Its your job to knock
down every possible reason he might have for
refusing you the sale. 

When they know that theyre getting SO MUCH for SO
LITTLE, the sale becomes easy. YOU are the product
and you can improve it as much as you want.